(Full Disclosure, one of the reviewers may have been my Mom.)
We're on the road a lot and learning to program Arduino is a great slack time activity.
The shield mounted on an Arduino with a USB cable requires only a small space in my laptop computer bag.
-David Carr, USA
All of the components are clearly labeled on the board making it easy to write the code in your Sketch.
The best thing is you can program several different projects with this one board without having to re-wire a breadboard or have the hassle of not having the correct part on hand, etc. -Darrel Little, VA
It arrived super quick even though it wasn't qualified as a "prime" item. I worked in the defense industry as an electronics quality engineer for 10 years and I can tell you this is a high quality item. The materials and workmanship are very good....